Michael Aldrich was the inventor, innovator and entrepreneur of E-Commerce technique. 

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Web developers, strategists, businessmen, consumers have all read about its specific facts, criteria, techniques, principles and procedures. Many have the ability to identify, define, and list the knowledge material. A big segment can truly grasp and interpret the meaning of e-commerce, such as classify, explain, distinguish between one e-commerce model with another.

 

A small segment use the knowledge and their comprehension and apply it in new and concrete market situations - i.e. they are able to demonstrate, predict, solve, modify and relate. 

 

Those with vision and understanding have the ability to break down the knowledge material into its component parts so that its organizational structure can be implied and applied. They could recognize the 'casual' relationships between one model with another, comment on its 'discriminatory' behaviors and point out elements that are relevant to the validation of  their judgment.

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And I would like to believe that only a few have the ability to put parts together to form a new whole proposed set of operations; ability to relate ideas and formulate hypotheses - i.e. combine, formulate, revise. After watching the entire presentation, how would you evaluate Eyesimage E-Commerce concept as compared with today's established platforms?